Creating iOS apps begins with clarity about the target users, the app’s purpose, and the scenario to address in the initial release. A solid discovery phase clarifies the MVP scope, guides the architecture choice, and helps avoid features that seem impressive on paper but don't enhance actual use.

After laying the groundwork, attention turns to how the interface behaves, its performance, and reliability across different iPhone models and iOS versions. Uniform navigation, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.